Nissan launches first smartwatch to connect car and driver performance First smartwatch concept to connect driver and car Nismo Wa...
Nissan launches first smartwatch to connect car and driver performance
- First smartwatch concept to connect driver and car
- Nismo Watch showcases Nissan’s intent to deliver biometric data that enhances driver performance and efficiency
- Nissan is investigating heart and brain monitoring technologies for future wearable tech
Rolle, Switzerland, 9th September, 2013, PRNewswire –
Nissan will become the first car manufacturer to create a smartwatch
designed specifically for drivers of Nissan Nismo cars. The Nissan Nismo
Concept Watch will be the first smartwatch to connect a driver to the
car and will provide drivers with real-time biometric data.
The watch, unveiled today ahead of its display at the Frankfurt Motor
Show (10th – 22nd September 2013), is Nissan’s first step into wearable
technology and epitomises its ‘fan first’ approach to performance.
The Nissan Nismo Watch will allow drivers to:
- monitor the efficiency of their vehicle with average speed and fuel consumption readings;
- access vehicle telematics and performance data while on track;
- capture biometric data via a heart rate monitor;
- connect to the car using a smartphone app via Bluetooth Low Energy;
- receive tailored car messages from Nissan;
Gareth
Dunsmore, Marketing Communications General Manager, Nissan in Europe,
commented: “Wearable technology is fast becoming the next big thing and
we want to take advantage of this innovative technology to make our
Nismo Brand more accessible. On track, Nissan uses the latest biometric
training technologies to improve the performance of our Nissan Nismo
Athletes and it is this technology we want to bring to our fans to
enhance their driving experience and Nismo ownership.”
Earlier this year, Nissan launched the Nismo Lab – a bespoke, mobile
laboratory that features the latest, advanced biometric training tools
such as brainwave technology and JukeRide – a cutting-edge performance
analysis tool, that captures live biometric and telematics data from the
race cars and Nissan Nismo Athletes during races.
Nismo’s vision is to take these digital age technologies and make
them available to athletes from other disciplines and to Nissan owners
through future wearable tech.
Three key technologies have already identified for future development:
- ECG (Electrocardiogram) – to measure the intervals of the R-R rhythm of the heart, and identify early fatigue;
- EEG (Electroencephalogram) Brainwave – to monitor the drivers’ levels of concentration and emotions, and help athletes to get ‘In The Zone’;
- Skin Temperature – to record core body temperature and hydration levels;
The
Nismo Watch will also track and rate the user’s social performance
across Facebook, Twitter, Pinterest and Instagram via Nissan’s
proprietary Social Speed software.
The sleek Nismo Watch will be available in three colours – black,
white and the flagship black and red. The watch design was inspired by
the Nismo ring and is reflected in a seamless, futuristic and ergonomic
design. The simple user interface can be controlled by two buttons and
is secured onto the driver’s wrist via a simple snap-fit mechanism.
Even the packaging will have a unique n Nismo identity.
Dunsmore concluded: “We have brought the Nismo experience to life in
every aspect of the watch, including its packaging, which will be made
using tyres and rubber from the racetrack. As Nismo is the performance
arm of Nissan, we wanted a way of integrating Nismo’s heritage in racing
into this futuristic innovation.”
The Nismo Watch will use a lithium battery and will be charged by micro-USB, with a battery life of over seven days under normal usage conditions.
About Nissan in Europe
Nissan has one of the most comprehensive European presences of any
overseas manufacturer, employing more than 14,500 staff across
locally-based design, research & development, manufacturing,
logistics and sales & marketing operations. Last year Nissan plants
in the UK, Spain and Russia produced more than 695,000 vehicles
including mini-MPVs, award-winning crossovers, SUVs and commercial
vehicles. Nissan now offers 24 diverse and innovative products for sale
in Europe today, and is positioned to become the number one Asian brand
in Europe.
About Nissan Motor Co.
Nissan Motor Co., Ltd., Japan’s second-largest automotive company, is
headquartered in Yokohama, Japan, and is part of the Renault-Nissan
Alliance. Operating with more than 267,000 employees globally, Nissan
sold more than 4.9 million vehicles and generated revenue of 9.6
trillion yen (USD 116.16 billion) in fiscal
year 2012. Nissan delivers a comprehensive range of over 60 models under
the Nissan and Infiniti brands. In 2010, Nissan introduced the Nissan LEAF, and continues to lead in zero-emission mobility. The LEAF, the first mass-market, pure-electric vehicle launched globally, is now the best-selling EV in history.
