Microsoft Purchase Of Wunderlist Confirmed
Microsoft has indeed added Wunderlist to its growing collection of
fabulous productivity apps, the companies confirmed today. After the
Wall Street Journal reported the deal as done yesterday, Wunderlist itself admitted it will be joining the Redmond tech giant in a blog post.
The post is penned by Christian Reber, CEO and founder of
6wunderkinder, the German company that created Wunderlist. Reber details
some of the company’s past successes in the post, including its user
population of more than 13 million, and app activity by way of 1 billion
to-dos created. He also says that for now, nothing will change
regarding the app’s operation and product development, with the
Wunderlist team remaining in Berlin and continuing development of its
various offerings across all platforms.
Reber does note that new features and partner integrations will come
onboard as Wunderlist gets deeper into the Microsoft fold. That could
mean additional tie-ins with other recent Microsoft acquisitions like
Sunrise, in addition to those announced just last month.
One thing’s certain: Microsoft clearly has an acquisitive interest in
apps that have made a name for themselves in the productivity category,
particularly on mobile and particularly as alternatives or supplements
to its own existing offerings. It seems like a good strategy for a
company that has money to spend and reputation to build on mobile
devices.
Courtesy: Techcrunch
